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Freda Drake
Oct 12, 20216 min read
Why We Write AP Style Articles
By Tom Denham As a PR professional, Tom has served as Press Secretary for the Florida Speaker of the House and Director of Communications...
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Freda Drake
Aug 13, 20212 min read
How Covid-19 Changed the Way You Should Publicize
There was a time when printed newspapers and magazines were the only way to get news about your company out there. Today, publicity is...
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Freda Drake
Aug 9, 20212 min read
Personal Branding: Sniff Under Your Pits
I know of a salesperson with a great body. "Wait," you might say. "A great body? Shouldn't you be focusing on her other attributes?"...
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Freda Drake
Jul 6, 20211 min read
Our Recent Infomercial / Commercial Shoot
Our client has an exciting new program and they asked us to help design the three informercials and one commercial to help launch it....
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Freda Drake
Jun 16, 20213 min read
There's Always a Cheaper Option
A couple of years ago I got a panicked call from a potential client. We'll call her Mabel. Mabel and I had chatted over many months,...
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Freda Drake
Jun 9, 20213 min read
Why Public Relations Must Survive Your Budget Cuts
Peter Drucker once said "Business has only two basic functions: Innovation and marketing." Companies that engage in both religiously...
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Freda Drake
Jun 4, 20213 min read
Viral Marketing Doesn't Exist: Here's Why
Over the years I've had clients ask me to get them noticed by "social influencers" or to help them "go viral." One example that comes to...
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Freda Drake
Jun 3, 20212 min read
What Sets You Apart from Your Competition?
I recently saw this. If your eyes glaze over as you attempt to read it, just skip to the next paragraph: WHAT MAKES US UNIQUE: We are...
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