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Why We Write AP Style Articles
By Tom Denham As a PR professional, Tom has served as Press Secretary for the Florida Speaker of the House and Director of Communications...
Freda Drake
Oct 12, 20216 min read
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How Covid-19 Changed the Way You Should Publicize
There was a time when printed newspapers and magazines were the only way to get news about your company out there. Today, publicity is...
Freda Drake
Aug 13, 20212 min read
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Personal Branding: Sniff Under Your Pits
I know of a salesperson with a great body. "Wait," you might say. "A great body? Shouldn't you be focusing on her other attributes?"...
Freda Drake
Aug 9, 20212 min read
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Our Recent Infomercial / Commercial Shoot
Our client has an exciting new program and they asked us to help design the three informercials and one commercial to help launch it....
Freda Drake
Jul 6, 20211 min read
119 views
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There's Always a Cheaper Option
A couple of years ago I got a panicked call from a potential client. We'll call her Mabel. Mabel and I had chatted over many months,...
Freda Drake
Jun 16, 20213 min read
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Why Public Relations Must Survive Your Budget Cuts
Peter Drucker once said "Business has only two basic functions: Innovation and marketing." Companies that engage in both religiously...
Freda Drake
Jun 9, 20213 min read
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Viral Marketing Doesn't Exist: Here's Why
Over the years I've had clients ask me to get them noticed by "social influencers" or to help them "go viral." One example that comes to...
Freda Drake
Jun 4, 20213 min read
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What Sets You Apart from Your Competition?
I recently saw this. If your eyes glaze over as you attempt to read it, just skip to the next paragraph: WHAT MAKES US UNIQUE: We are...
Freda Drake
Jun 3, 20212 min read
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