Freda DrakeOct 12, 20216 minWhy We Write AP Style ArticlesBy Tom Denham As a PR professional, Tom has served as Press Secretary for the Florida Speaker of the House and Director of Communications...
Freda DrakeAug 13, 20212 minHow Covid-19 Changed the Way You Should PublicizeThere was a time when printed newspapers and magazines were the only way to get news about your company out there. Today, publicity is...
Freda DrakeAug 9, 20212 minPersonal Branding: Sniff Under Your PitsI know of a salesperson with a great body. "Wait," you might say. "A great body? Shouldn't you be focusing on her other attributes?"...
Freda DrakeJul 6, 20211 minOur Recent Infomercial / Commercial ShootOur client has an exciting new program and they asked us to help design the three informercials and one commercial to help launch it....
Freda DrakeJun 16, 20213 minThere's Always a Cheaper OptionA couple of years ago I got a panicked call from a potential client. We'll call her Mabel. Mabel and I had chatted over many months,...
Freda DrakeJun 9, 20213 minWhy Public Relations Must Survive Your Budget CutsPeter Drucker once said "Business has only two basic functions: Innovation and marketing." Companies that engage in both religiously...
Freda DrakeJun 4, 20213 minViral Marketing Doesn't Exist: Here's WhyOver the years I've had clients ask me to get them noticed by "social influencers" or to help them "go viral." One example that comes to...
Freda DrakeJun 3, 20212 minWhat Sets You Apart from Your Competition?I recently saw this. If your eyes glaze over as you attempt to read it, just skip to the next paragraph: WHAT MAKES US UNIQUE: We are...