By Tom Denham Note: Journalists may of course be either sex. But for the purposes of simplicity, I am using the male pronoun for the...

There was a time when printed newspapers and magazines were the only way to get news about your company out there. Today, publicity is...

I know of a salesperson with a great body. "Wait," you might say. "A great body? Shouldn't you be focusing on her other attributes?"...

Our client has an exciting new program and they asked us to help design the three informercials and one commercial to help launch it....

A couple of years ago I got a panicked call from a potential client. We'll call her Mabel. Mabel and I had chatted over many months,...

Peter Drucker once said "Business has only two basic functions: Innovation and marketing." Companies that engage in both religiously...

Over the years I've had clients ask me to get them noticed by "social influencers" or to help them "go viral." One example that comes to...

I recently saw this. If your eyes glaze over as you attempt to read it, just skip to the next paragraph: WHAT MAKES US UNIQUE: We are...