Blog | The Reps

Why We Write AP Style Articles

By Tom Denham As a PR professional, Tom has served as Press Secretary for the Florida Speaker of the House and Director of Communications...

How Covid-19 Changed the Way You Should Publicize

There was a time when printed newspapers and magazines were the only way to get news about your company out there. Today, publicity is...

Personal Branding: Sniff Under Your Pits

I know of a salesperson with a great body. "Wait," you might say. "A great body? Shouldn't you be focusing on her other attributes?"...

Our Recent Infomercial / Commercial Shoot

Our client has an exciting new program and they asked us to help design the three informercials and one commercial to help launch it....

There's Always a Cheaper Option

A couple of years ago I got a panicked call from a potential client. We'll call her Mabel. Mabel and I had chatted over many months,...

Why Public Relations Must Survive Your Budget Cuts

Peter Drucker once said "Business has only two basic functions: Innovation and marketing." Companies that engage in both religiously...

Viral Marketing Doesn't Exist: Here's Why

Over the years I've had clients ask me to get them noticed by "social influencers" or to help them "go viral." One example that comes to...

What Sets You Apart from Your Competition?

I recently saw this. If your eyes glaze over as you attempt to read it, just skip to the next paragraph: WHAT MAKES US UNIQUE: We are...